The Paleo Cookie: packaging design

For Chicago-based small business Paleo Fit Meals I was given the opportunity to design the packaging and some marketing materials for their delicious vegan chocolate chip cookie. I made sure to highlight the most important part of everything their company produces, the ingredients. Highlighting them in both the packaging design and marketing materials putting what is most important to the business and consumer front and center. Additionally following this theme I wanted to keep the rest of the design elements simple and clean while focusing on neutral colors and organic elements as a nod to what the company stands for.