The Paleo Cookie

I was contacted by a small clean food company in Chicago and tasked with designing the packaging and the first piece of marketing materials for their first in-store product, “The Paleo Cookie”. The focus was to create two pieces that were simple, clean and highlighted the ingredients of the product. I wanted to use earth tones as a nod to the paleo and use very simplified typography with just enough accent fonts to keep the viewer interested. Additionally, the vector crumbs became a sign-off for the product and an acknowledgment that this was a tasty treat you wouldn’t be able to get enough of. The result was the flyer and packaging you see here.

ClientPaleo Fit MealsServicesPAckaging

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