Reality Bytes: WP Engine

Reality Bytes was the 2018 iteration of WP Engine’s annual Gen Z study. Tasked with bringing together all of the creative from the company’s year-long efforts to gather data and analyze the trends of the generation with much of the upcoming cultural influence. The result was a full scale campaign highlighted with an infographic, E-Book (Digital & Print), Web Page, and Webinar, as well as various other assets. The collateral covered all the data and was regionalized for three locations.