Reality Bytes: Gen Z annual report

For WP Engine I was given the opportunity to craft the visuals for their annual report on the buying habits of Gen Z. A large scal research report they worked on each year culminating in a campaign centered around the digital presence of Gen Z and how it will shape our lives moving forward. For this I came up with a digital focused infographic, eBook, and webpage. Aloo focused on the idea that "Reality Bytes" and younger generation are not only shopping more online, but supplementing aspects of their life with online experiences like never before.