The Paleo Cookie is a gluten, grain, dairy, GMO, and refined sugar free cookie targeted towards the health food community. I was tasked with coming up with a brand identity set consisting of a logo, label, and informational postcard. My aim was to inform the audience of the health benefits while creating a brand that was engaging and that entice the viewer to try the cookie. I wanted to use warm earthy colors to relate the cookie back to its health food roots, while informing the user of the benefits of the cookie with the data provided on all materials. Finally the vector crumbs were an extra touch to remind the audience that not only is this a healthy cookie, but a delicious one as well.
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