Sole graphic designer on the NCSA Athletic Recruiting internal marketing team in charge of all creative assets. Manage the brand in print and digital form. Develop creative initiatives for traditional and experimental marketing efforts. Challenge the creative standards in order to keep the brand up to date and most effectively connect with our audience.
Executed creative online marketing campaigns for clients in the food and beverage, education, and service industries. Designed facebook applications, interactive online contests, marketing collateral, and company brand imagery. Maintained client’s professional social media accounts through daily posts, content calendars, weekly reports, and metrics.
Served as lead designer and project manager for the inaugural print edition of 1851 Magazine. Managed the visual identity of a magazine that reached 5,000 monthly viewers online and approximately 2,000 print subscribers.