Making The Perfect Idearita

For the creating the perfect Idearita Infographic I had to create a visual representation of the ideation process. I decided to do this through the comparison of making the perfect cocktail! Conceptually the processes are similar and it allowed me to create a playful image that would invite the viewer in visually. Additionally I focused on using flat iconography to tell the story and vibrant colors to accentuate the subject matter.