The Getting Paid E-Book Campaign was a full scale campaign I had the opportunity to design from start to finish including all collateral. I put together the E-book design, banner ads, emails, landing pages, and any other subsequent materials that went along with it. It highlighted trends we CPACharge discovered in the payments industry that would be of value to our clientele. Our content team compiled this information and translated it into the E-book. I created the E-book to be very digestible, I wanted to use infographic elements, pull-quotes, and other call-outs to highlight the information that was most beneficial to our customers. I then created the rest of the campaign to match stylistically with the brand that was created, while translating across different mediums.
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