For the CPACharge Welcome Kit, I was tasked with repackaging a piece of collateral sent out to all new customers. There was a lot of opportunity here as the original kit, was simply sent in a gray box with our logo on it. First the decision was made that this need to be a much brighter and more engaging piece of collateral. We wanted this piece to be as memorable as possible in the hopes of giving it a much longer life span. we chose to go with a belly band wrap on the outside that allowed us to add some personalized messaging to the piece and play with fun colorful designs, that could be changed for special occasions. Additionally it allowed us to keep a simpler, more brand focused design on the actual box itself. Then on the inside we really wanted to add a pop of color that would catch the users eye, along with a subtle background pattern for added visual interest.
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