CPACharge Magazine Ads
With the CPACharge Magazine Ads the focus was on making the brand feel modern, while still speaking to our audience. I focused on making sure we presented ourselves as a Financial Technology company that specialized in servicing accountants. I definitely wanted to showcase our technology, but also be direct and highlight our clear messaging. Additionally I wanted the ads to really be clean and familiar, I presented situation CPAs could see themselves in, or aspire to.