I was given the opportunity to create a logo for connected research, an extension of the existing company connecting insights. It is the research portion of a networking and job transition business. I wanted to maintain the integrity of the existing brand while creating a fresh logo that would be powerful and recognizable to users. I used the line graph as a powerful research symbol that would connect with the user while also subliminally remind the user of the connection building aspect of the business through the iconography.
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