During my time at AffiniPay one of the projects I was tasked with was working on the team that rebranded the technology component of our company as it’s own entity. I worked to help create a brand for this arm of the company from scratch. I started by defining what the brand was, what we aimed to do, and how we aimed to communicate with customers. I then began to build out a matching style guide including colors, typography, messaging guides, imaging guides, and finally use cases. Here you of some examples of how that brand evolved and how it would be used in stationary pieces, apparel, and on the web.
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